5 Roofing Marketing ideas to Get More Leads

If you want to expand your roofing business, it’s essential to discover a successful strategy for generating sustainable leads. It’s non-negotiable if you want to establish a profitable roofing company. How can you reach the most valuable leads and maximize your return on investment (ROI) from your roofing marketing efforts?

Build a High-Performance Website

In today’s digital age, it’s more important than ever for roofing businesses to have a high-performing website. A well-designed and optimized website can help you attract new customers, build trust with potential clients, and increase sales.

You need to consider the following:

  • Make it easy to navigate. Your website should be easy to use and navigate, even for people unfamiliar with your industry. Use clear and concise language, and make sure your website is organized logically.
  • Provide all the necessary information. Your website should include all the information potential customers need about your business, such as your services, pricing, contact information, and hours of operation.
  • Optimize for speed. People are impatient, so your website should load quickly. Use a content delivery network (CDN) to improve your website’s loading speed.
  • Use high-quality images and videos. Visual content can help you engage visitors and make your website more visually appealing. Use high-quality photos and videos that are relevant to your business.
  • Make it mobile-friendly. More and more people are using their smartphones and tablets to access the internet. Make sure your website is mobile-friendly to be easily viewed on all devices.
  • Keep your website up-to-date. Your website should regularly update with new content, such as blog posts, news articles, and customer testimonials. This will help to keep your website fresh and relevant for visitors.
  • Secure your website with an SSL certificate. An SSL certificate encrypts the data transmitted between your website and visitors’ browsers. This helps to protect your visitors’ privacy and security.
  • Track your results. It’s important to track the results of your website so that you can see what’s working and what’s not. Use analytics tools to track traffic to your website, conversions, and other metrics.

Optimize Your Roofing Website for SEO


Search engine optimization (SEO) is the process of improving the ranking of a website in search engine results pages (SERPs). Optimizing your roofing website for SEO makes it more likely for people searching for roofing services to find your website.

Here are some quick ways to do it:

  1. Do keyword research. The first step to optimizing your website for SEO is keyword research. This means identifying the keywords people use to search for roofing services in your area. You can use a keyword research tool like Google Keyword Planner to help you with this.
  2. Use relevant keywords throughout your website. Once you have identified your target keywords, you must use them throughout your website. This includes your website’s title tag, meta descriptions, headers, and body copy.
  3. Create high-quality content. Creating high-quality content is one of the best ways to improve your website’s SEO. This means writing your target audience informative, helpful, and relevant content.
  4. Get backlinks from industry authorities: Obtaining backlinks from authoritative websites is crucial for improving your roofing company’s search engine rankings. Backlinks refer to links from authoritative sites to your pages. These links are important because they enhance your roofing company’s trust and authority. When authoritative sites link to your pages, Google considers your website valuable and ranks it higher in search results. The most effective way to acquire backlinks is through content creation. You can share your content with other authoritative websites and encourage them to use it as a resource in their content. This approach will assist you in obtaining valuable backlinks for your site, improving your rankings. If you think the effort is too much, consider outsourcing roofing website SEO to us.

Use Local SEO

  1. Claim Your Google Business Profile :One of the most important things you can do for local SEO is to claim your Google Business Profile. This free listing appears in Google Maps and search results, allowing you to control the information potential customers see about your business. When you claim your Google Business Profile, you’ll need to provide your business name, address, phone number, website, and hours of operation. You can also add photos, videos, and customer reviews. It’s important to keep your Google Business Profile up-to-date, so be sure to make any changes as needed. You should also respond to customer reviews promptly and professionally. Google business profile optimization checklist
  2. Get Listed in Online Directories: In addition to your Google Business Profile, you should be listed in other online directories. This will help your business show up in more search results and allow you to build your online reputation. Some popular online directories include: Better Business Bureau, Home Advisor, Yelp, Houzz When you get listed in these directories, provide accurate and complete information. You should also respond to customer reviews promptly and professionally.
  3. Build Positive Online Reviews: Positive online reviews are essential for local SEO. When potential customers see that your business has a lot of positive reviews, they’re more likely to choose you over your competitors.
  4. Optimize Your Website for Local Search: Your website is also an important part of local SEO. You can optimize your website for local search by including the following elements:
  • Your business name, address, and phone number in the header and footer of your website.
  • Local keywords in your website content and titles.
  • A Google Maps embed on your website.
  • Links to your Google Business Profile.

Leverage the power of Google Ads

Google Ads is a pay-per-click (PPC) advertising platform that allows you to display your ads at the top of Google search results when someone searches for keywords related to your business. This is a great way to reach people who are already interested in buying roofing services, and it can help you generate more leads and sales.

To get started with Google Ads, you first need to select the keywords that you want your ads to show up for. These keywords should be relevant to your roofing services, such as “roof repair,” “roof replacement,” or “emergency roofing.” You can also use negative keywords to prevent your ads from appearing for irrelevant searches, such as “free roofing estimates.”

Once you’ve selected your keywords, you need to create your ads. Your ads should be clear, concise, and persuasive. They should also be relevant to the keywords that you’ve selected.

Finally, you need to create a landing page for your ads. Your landing page should be optimized for conversions, meaning that it should be designed to get people to take the desired action, such as contacting you for a quote or scheduling an appointment.

Google Ads can be a very effective way to generate leads and sales for your roofing business. However, it’s important to set up your campaigns correctly and track your results so that you can make adjustments as needed.

Market Your Brand on Social Media

Social media marketing is a great way to build brand awareness for your roofing company. Creating engaging and informative content can attract new customers and establish yourself as a trusted authority in your field.

Here are a few tips for marketing your brand on social media:

  • Choose the right platforms. Not all social media platforms are created equal. When choosing where to focus your efforts, consider your target audience and what platforms they are most likely to use. For example, if you’re targeting homeowners, Facebook and Instagram are good options. If you’re targeting businesses, LinkedIn may be a better fit.
  • Create high-quality content. Your social media content should be visually appealing and informative. Use high-resolution photos and videos, and write clear and concise captions.
  • Be consistent. Post regularly on social media to keep your audience engaged. A good rule of thumb is to post at least once a day.
  • Engage with your audience. Respond to comments and questions and participate in relevant conversations. This will help you build relationships with potential customers and show them you’re an expert in your field.
  • Run social media ads. You can run social media ads to reach a wider audience or target specific demographics. These ads can be a great way to generate leads and drive traffic to your website.

Here are some social media post ideas

  • Before and after photos of roofing projects.
  • Reels or videos explaining quick roofing hacks.
  • Tips for roof maintenance. 
  • Explanations of different types of roofing.
  • Testimonials from satisfied customers.

Final Thoughts

Marketing your roofing business can be challenging, but staying ahead of the competition is essential. The tips in this article will help you get started, but remember that a sound marketing strategy and consistent execution are key to success.

If you’re short on time or don’t have the expertise to handle your marketing, consider outsourcing it to a professional. We have helped many small businesses grow through our roofing marketing services, and we would be happy to help you, too.

Contact us today for a free audit of your roofing business. We’ll assess your current marketing efforts and make recommendations for improvement. With our help, you can get more leads and grow your business.

Alamin SEO


Alamin is a seasoned digital marketer with more than five years of experience under his belt. As the mastermind behind #Alamin SEO marketing agency, he has helped over 100 local businesses achieve their growth goals. Alamin is passionate about practical digital strategies that help his clients attract more customers, build customer loyalty, and ultimately, expand their businesses.

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